Attention entrepreneurs, experts, coaches, marketers and small business owners who want to launch, leverage and master Email and Social Media Marketing for greater revenue and online visibility in 2010:

Are you ready to end online marketing overwhelm with an EASY and CLEAR system for creating your email, blog and social media programs to IMMEDIATELY skyrocket your revenue and visibility?

Imagine 30 days from now having your online messaging plan mapped out for the year – your “flight plan” if you will – so that 2010 will finally be the year your online marketing gets off the ground and soars…effortlessly delivering new customers, repeat sales and more money!

With the High Altitude Marketing Academy Mile-High Email and Social Media Flight Accelerator we’ll teach you how to easily get started, stay focused, create leverage and fly circles around the competition (and how to do it all WITHOUT big company budgets or resources)

From the cockpit of Karen Talavera and Mande White,

Do you feel like the last one to board the plane before takeoff when it comes to email and social media marketing? Guess what? You’re not! LOTS of people feel overwhelmed when it comes to technology and the Internet, and everyone is scrambling to keep pace with the new online marketing tools that have rapidly emerged in the last few years. Whether it’s email newsletters, social media, video, blogging or trigger-based email, it’s so easy to feel behind the curve.

Does any of this sound familiar?

• You’re overwhelmed just thinking about getting email, a blog and social media (Twitter, Facebook, YouTube) up and running. It’s hard enough dealing with computer, network and general tech problems let alone this online marketing stuff.

• You don’t have a clue where to turn for email marketing, blogging, social media marketing and list management resources, where to turn first, or who the best people to help you are.
• You don’t have time to implement email, a blog and/or social media marketing AND run your day-to-day business. After all, you ARE the business!

• As soon as you’ve sent your latest e-newsletter or email campaign, it’s time to start the next one. It seems impossible to get ahead and actually chart a long-term customer contact strategy.

• You’re challenged to learn new marketing channels on your own, but if you could get fast, structured education you could outsource programs to an assistant or agency.

• You struggle with what to say and how to best say it on Facebook, Twitter, or in your email. And the prospect of having to figure out what to write on a blog – let alone keep up with it – seems daunting.

• You feel resistance to starting a blog, e-zine, Facebook fan page or Twitter account even though you know you should.

Wait! We can hear your sighs and visualize the cringing, and we understand. For most of you, learning new Internet-anything is about as much fun as car repair. And that’s okay, really.

Because we’ll be laying out the EXACT APPROACH we’ve personally implemented to pilot our own businesses (and our clients’ companies) to higher altitudes, step by step. Plus, we’ll be teaching the must-know-basics, tools and messaging strategies for both email and social media marketing, including a blueprint for how to map your programs in detail a year at a time.

Our goal is to give you a comfortable, easy, non-threatening learning environment in which we’ll share what we know about using email and social media to forge new customer relationships and grow existing ones so YOU can bring your unique product, gift or service to the world too! We want you to walk away proficient, if not masterful, at online marketing conversation tools so you can do what comes naturally already – build and strengthen relationships.

But first, why should you care about all these new and proliferating online messaging and marketing channels anyway?

You’ve heard the buzz about Twitter, Facebook, and LinkedIn. It seems everyone and their brother has a blog. And email marketing has been going strong for a decade. But do you really know HOW critical these channels are to your business, and how to leverage them together for maximum advantage?

Consider these facts:

Small Businesses Turn to Email and Social Media in 2010

Three quarters of small businesses will increase their spending on email marketing in 2010, while nearly seven in 10 will put more dollars toward social media marketing. Among businesses with 20 employees or fewer, 28% of those that used email considered it an inexpensive and effective way to reach new customers, and 25% said it generated a quick response.

(source: eMarketer, 11/24/09)

Email and Websites Most Popular Online Marketing Methods

Email marketing and company websites remain the most popular online marketing methods for small business owners. In 2010, many small businesses plan to spend the same or more on the following online activities:

• 57% on email programs to current clients.

• 57% developing a company website.

• 55% on email programs to potential clients.

(source: Ad-ology Research, 11/09)

Social Media Marketing Working for Entrepreneurs and Small Businesses

58% agree that social media is a good way to both increase business and know what people are saying about a business. Among small business owners who use social networking, the top benefits cited include generating leads (50%), keeping up with the industry (45%), and monitoring online conversations (44%).

(source: Ad-ology Research, 11/09)

So, now you know how important online engagement is to the success of your business. Even channels once suspected to be a flash in the pan (Twitter comes to mind) are here to stay and growing.

But there are two distinct challenges:

1. There’s always something new to learn, which means more to learn in less time.
2. It can be PAINFUL to learn. Unlike we who have built careers around online marketing, you probably don’t relish the idea of cobbling together an education on your own from research reports and free webinars, right? And the few seminars that exist are expensive and require at least a few days away from your business. Forget about a university course – you need to learn in days or weeks, not months and years.

So, not only do you probably not have the time, but learning how to run email campaigns and work social media systems on your own can be incredibly frustrating.

Plus, to add insult to injury, you run the risk of being able to get only so far before hitting a wall at the critical moment you’re ready to deploy your campaign. Then what? Where do you turn for help when you’re stuck and really need it?

You might be surprised to hear this, but top income earners work no harder than you, have no magic formulas, are not better looking or smarter, and weren’t born under a luckier star.

However, they do have certain patterns of behavior (you could call them skills, but they are really more like habits) and these behaviors are easy to learn, easy to apply, and will start making a big difference in your business immediately, once you learn and implement them.

What’s important isn’t whether you’re an early or late adopter of the new methods and tools for online conversation marketing. What’s important is that you get on board! To survive – and thrive – in 2010 and beyond, you’re going to need much more than conventional wisdom. You’re going to need to know the proven behaviors, systems, and tools to creating online relationships and developing them to forge emotional connections with communities, audiences and customers who buy.

That’s where we come in!

But first…

Who are we and why should you learn from us?

Hi, I’m Karen. For over a decade I’ve been the queen of email insight, founder of Synchronicity Marketing and passionate about teaching entrepreneurs the top performing tactics and strategies in email marketing. I’ve taught thousands of business owners and marketers how to use email legally, unconventionally, and better than the competition as the creator and trainer behind the email seminars offered by the Direct Marketing Association. I’ve also taught and consulted for MarketingProfs, the Association of National Advertisers and well-known brands like ServiceMaster, AAA and American Express. What’s my secret? I’m bringing my email expertise to solo-preneurs and small businesses who often don’t realize the wealth of email and digital marketing tools designed just for them. I’m an expert at packaging complex strategy into easy-to-understand and implement step-by-step processes and templates. I’m thrilled to share not only the secrets behind great email programs, but the mindset and tactics that generate sales!

Hey, Mande here. I’m the force behind FreeSocialMediaHelp.com where I help solopreneurs, authors, speakers and coaches who are confused, lost, or frustrated trying to figure out how to profit and keep up with Twitter, Facebook, LinkedIn and other social media. For the last decade I’ve immersed myself in learning all there is to know about Internet Marketing including performance-based lead generation,co-registration,pay-per-click marketing as well as various social media applications like Facebook, Twitter, Linkedin,and Meetup. I’ve also served for over three years as President of the American Marketing Association in sunny South Florida where Karen and I live.

Even that doesn’t tell the whole story, but it does give you our credentials. We’re also both redheads and share a passion for yoga, Pilates, and the amazing Florida sun and surf. We crossed paths in the Miami/Ft. Lauderdale marketing groups for years before realizing that we also shared a passion for helping entrepreneurs, experts, authors and small business people – a huge market segment we saw neglected.

We quickly realized that when combined, our mutual expertise created a match made in heaven. Together we can more easily serve people like us – you! – who now more than ever really need the expertise we deliver.

Together we’ll teach you an easy, systematized way to design and launch email and social media programs, leverage them in conjunction with each other, and quickly create your online messaging flight plan to increase visibility, deepen customer relationships, and boost revenue in 2010.

“Karen’s dedication to education for email marketers is the catalyst of an important movement in email marketing. Getting marketers to espouse best practices, self-regulate and reap the benefits of excellent sending practices is a huge undertaking. On top of Karen’s great insight, she is a pleasure to work with – she gets it!”“ - James O’Brien, Director of Marketing, Lashback

“Karen recently created an online education series for us on email marketing. Whether face-to-face or over the Web, her passion for sharing her expertise comes across loud and clear. She’s an eager and approachable trainer / coach – and she has a great ability to take complex topics and put them into understandable terms for every skill level.” -Harvey Morris, Director of Marketing, Chicago Convention & Tourism Bureau (CCTB)

Introducing the

Mile-High Email and Social Media Flight Accelerator

Here are the SPECIFICS of this breakthrough program:

Five 75-minute Training Classes

Each audio CD will walk through, step-by-step, a different learning module or two (outlined below) complete with numerous visuals and real-world examples.

Our Proprietary Online Messaging Flight Planner

Multiple templates, worksheets and mind maps for quick and easy online message planning, distribution and leverage including our Monthly Contact Strategy Planning Calendar, Content Leverage Mind Map, and our Social Media Update Distribution System.  Together these tools help you orchestrate, plan and optimize your digital messaging across multiple channels, leverage your content better, and remember what to do when.

Email and Social Media Campaign ROI Calculator

An indispensable measurement and results tracking tool to see if what you’re doing is working and profitable. This spreadsheet provides a great campaign metrics dashboard – you plug in your response numbers, it calculates the key measures for you!

Your personal copy of this as a physical product, which includes:

• • Five 75-minute training teleclasses plus the bonus Q&A Call on audio CD

  • Written transcripts of each call

  • Interactive digital worksheets and templates
    

Sound good? We think so too! And guess what? That’s not all!

Bonus Call with Juicy Marketing Expert Lisa Cherney and Ka-Ching Marketing Strategiest Michele PW!

We are positively THRILLED to bring you these leading marketing and copywriting experts as our fabulous guest instructors! While we’ll be giving you all the strategy and tools you need to plan, structure and implement your email and social media marketing, we realize at the same time a major stumbling block is figuring out exactly what to say and how to best say it.

Well, that’s where Lisa and Michele excel! On this bonus call, they’ll guide you through a process for cutting through the hype and getting to the heart of what you uniquely bring to the table in juicy ways that attract exactly the clients you want and resonate with them so they stick around!

Here’s a bit more about Lisa and Michele:

Michele PW (Michele Pariza Wacek) Your $Ka-Ching!$ Marketing Strategist is one of the hottest copywriters and marketing strategists around. Her client list reads like the Who’s Who of Internet Marketing, with names like Mark Victor Hansen, Ali Brown, Alex Mandossian, Melanie Benson Strick and John Assaraf on it. Her latest project? The copywriting genius behind Lisa Sasevich’s 6-Figure Teleclass Secrets launch. What’s her secret? It’s simple – she knows how to write copy and create marketing strategies that GET PEOPLE TO BUY.

Lisa Cherney is the Juicy Marketing Expert and Founder of Conscious Marketing. Having worked with iconic brands like AT&T, Nissan and Lipton at top advertising agencies, it’s not a surprise that even leading marketing and sales experts have turned to Lisa. She is a highly sought after speaker for top events like Market Your Way to Wealth and Bridging Heart & Marketing as well as leading professional associations. Lisa has also shared the stage with experts such as Adam Urbanski, Lisa Sasevich, Matt Bacak, Eric Lofholm, Jill Lublin and Lynn Pierce.

Q&A Call Recording

Once the program is over you’re going to have questions. We’ve put together a recording of the most frequently asked questions that students have after they go through the course material.

So now that you know about the Bonuses, here’s the course overview:

CLASS # 1 – FIRE YOUR ENGINES!

You wouldn’t leave on a trip without packing at least the essentials, right? But do you know what the essentials of successful email and social media programs are? You will after this class where you’ll learn:

• The time-tested psychology of direct response marketing and the mindset shift to get you there (without it, you’ll never leave the ground)

• The 3 pillars of successful direct response, plus the new fourth pillar relevant to online marketing

• Why your audience is the most important pillar of all, and how to understand who they really are and what they crave.

• The must-have tools, systems and content components for playing to win in this space. How to take inventory of what you have, understand what you need, and devise a plan for getting it.

• What goes where – content placement strategies by channel. What works best on a blog? email? Twitter? Facebook? Your site? and why.

CLASS # 2 – CHART YOUR COURSE

For any journey, once you’re packed you want to be clear about where you’re going and how to get there.

It’s been proven time and again that people buy for two reasons: to solve problems and to make themselves feel good. Chances are you’ve heard this before. But what you probably don’t know is that regardless of motivation, our human nature is to buy from our hearts, not from our heads.

In other words, people buy the transformational outcome they expect your product or service to deliver. They buy benefits. What they DON’T buy are facts, descriptions, specs and features.

If you’re still struggling with crafting benefit-driven offers and weaving them into a cohesive contact strategy, you’ll want to tune into this call. We’ll show you:

• How to keep your eye on the prize: getting clear on objectives and matching them to the right kinds of offers

• The process for creating and mapping a messaging strategy, month-by-month, channel-by-channel, in our exclusive templated contact strategy calendar.

• 3 ways to easily develop and stock your content library (and why you need one) so you’re ahead of schedule and nimble enough to take advantage of new opportunities (they’ll come up when you least expect it!)

• The number one way to shift into a benefit-driven mindset BEFORE developing your copy, headlines, and creative

• The art and science of timing your communications, realistic lead times for different channels and tactics, and the importance of frequency, sequencing and yes – redundancy by design.

CLASS # 3 (BONUS) – SKYWRITING: CREATE MESSAGES THAT SOAR!

You have your flight plan and you’ve mapped it carefully, now it’s time to fill it in with the offers, content and messages that will create emotional connections and resonance with your target audience. Easier said than done, right?

Our special guests Michele PW and Lisa Cherney understand. They know it can be painful to write your own copy. Why? Most likely because you have no idea what to say about your products or services. Or maybe it’s because you haven’t “owned” your unique transformational outcome yet, and even if you know it, how on earth do you communicate it?

You see, it’s NOT YOUR FAULT your messaging hasn’t been as getting you the results you want. First off, there’s A LOT to learn about direct response copywriting. This isn’t something that just “happens” – many times it takes years of training. And if you don’t have years of training? Well it can really affect your results. That’s why you absolutely won’t want to miss this call because Lisa and Michele will teach you their proven methods for:

• How to make your ideal clients feel COMPLETELY understood and that what you’re offering is the ONLY solution for them (What competition? Do this and your competition melts away.)

• Easy headline formulas to make coming up with the perfect headline a no brainer (no more struggling and losing money every minute you DON’T have the “right” headline).

• What sweet and sour benefits are and why you need BOTH. (Really! If you’re not using both sweet and sour benefits you’re going to be losing business.)

• How you can use sweet and sour benefits so your prospects see the value of what you’re selling. (Hint – do this right and you’ll never sound hype-y or sales-y or inauthentic.)

• HINT: This call ALONE is worth the cost of the entire course!

CLASS # 4 – BOOST ACCELERATION

Once you’ve packed the essentials, mapped your flight plan and developed your content and messaging, speeding past your competition boils down to one main thing: gaining LEVERAGE.

Leverage goes beyond influence. It creates advantage, ascendancy, and authority. But, you’ve got to know how to integrate the tools and get them working in tandem to achieve it. Creating leverage in online conversational marketing is about creating a whole greater and more influential than the sum of its individual parts, and certainly greater than your thrust in any one channel.

A thorough understanding of how to not only use but maximize the value of individual online messaging environments like Facebook, Twitter, blogs, and email is a prerequisite to learning how to weave them together for leverage. Because there’s no substitute for basic training in this class you’ll learn:

• Awesome FREE little-known tools for automating Twitter, Facebook, LinkedIn and blog updates and messaging.

• How to use social media to build your email list while simultaneously using your email list to boost your social media presence and influence, and why integrating the two is a MUST!

• Video and audio: getting it out there and making it work for you. The “how” and “where” of leveraged distribution

• Four powerful methods for leveraging written content (articles, white papers, and copy) to generate greater online visibility, exposure and site traffic.

• The matrix: mapping and tracking your online connections

CLASS # 5 – TRACK YOUR FLIGHT PATH

Here’s where it’s vitally important to stay on course, but so easy to deviate off course! Now that you’ve gone through all the planning, mapping, creation and connection steps, it’s time for implementation and most of all – measuring your progress.

You wouldn’t fly a plane without constantly monitoring the dashboard – filled with what looks like hundreds of gauges, dials and instruments. The good news is that when you know what to prioritize and where to focus, monitoring your online conversation marketing programs is a heck of a lot easier!

In this final class, we’ll give you the skinny on:

• First things first: getting into action. What to delegate, what not to, and how.

• The importance of listening, responding, and participating, especially in social media, and how to fit it all in.

• Response measurement 101: Email marketing metrics and measurement – measures for success, what you can learn from each, and where to focus measurement efforts.

• Response measurement 102: Social media marketing metrics and measurement.

• Tracking integration efforts – how to tell if you’re actually gaining thrust or just flying in circles

• Continuing the journey: where to go from here and how to get there without loosing altitude.

Here’s what some of our previous clients and training participants are saying:

This sounds fantastic Karen and Mande, but how much is it going to cost me?

Here it is plain and simple. Hey, we’re practical and busy people just like you.

We don’t have to sit here and tell you that this course alone is easily worth $997 (which is NOT how much it’s going to cost you, by the way) or that Karen’s live email seminars cost between $1,400 and $2,000 just to walk in the door.

We’re not going to compare it to the cost of having Starbucks every day or tell you that it’s less than one expensive name brand purse or new laptop computer.

Instead, we have a question for you: How much is NOT using email, social media, blogs and other online messaging platforms (or not using them to their full potential) costing you each day?

$100? $300? $1,000? More?

We’re guessing you don’t even know. (You may not even WANT to know.)

What’s worse is you might be a FEW SIMPLE TWEAKS from doubling or tripling what you’re making online. (We’ve seen it happen countless times.)

Think about it. Three to five sales at the $200 – $300 price point would justify you making this investment in the Mile High Email and Social Media Flight Accelerator program. And every time you go to sell something new, you’ll have the mindset, skills and templates to create successful campaigns.

So given that, it would be ridiculous for us to go into a long rant about the value of what you have access to here.

On top of which, this is going to SAVE you time and aggravation struggling to learn it on your own or trying to get to public seminars, most of which cost at least $1,000 to attend and hundreds more in travel costs, because they’re usually offered only in the biggest cities.

And imagine how much higher your business will soar once you master these online marketing essentials. They’re not negotiable anymore; they’re the must-have knowledge base you’ll need not to be left on the tarmac. Think you can get by without a Web site and social media presence? Well, maybe you can get by for a while, if just getting by is fine with you. But if you want to THRIVE, you’ll need more.

How can you lose? (Unless you DON’T sign up and continue to feel overwhelmed, stuck, unfocused and behind the times.)

Plus you’re protected by our 100% Flight Safety Guarantee – You’ll love how high your marketing will soar with this product or you’ll get your money back! Both of us stand firmly behind our products. We KNOW this product has the potential for transforming your business just as long as you attend the classes and apply what you’ve learned.

But, just in case you don’t agree, you have 30 days from purchase to decide if this is for you.

Ready to get started? Or do you still have a few questions?

Q: My business is new and/or I don’t even have a website, can this help me?

A: Yes! In fact it’s better to be doing this now then later. Wouldn’t it be better to start your business off on the right foot fresh out of the gate?

Q: My web site IS making money but I think I could get better results. Will your Flight Accelerator course help me?

A: Yes because chances are you’re not conducting your online messaging in an orchestrated, intentional and integrated fashion. There’s probably a piece you’re missing or maybe something you’re not doing as well as you could be. You’ll be able to take what you learn and tweak your blog, web site, email and social media to ramp up momentum in your results.

Q: I have an email list but it’s really small. Is this for me?

A: Absolutely, because you’re perfectly poised for growth. What you’ll learn will quickly boost your email list volume and awareness of your program. Plus, you’ll learn how to build and segment your list as you go in ways that let you target email and social media loyalists, and reach them in the channel(s) they prefer.

Yes Karen and Mande! I’m ready to pilot my online marketing to new heights in 2010! For my investment of $997 $597 I understand I’m receiving: Five 75-minute training CD’s as described above Worksheets, samples, templates and other downloadable resources including our exclusive Online Messaging Flight Planner ($249 value) and Email and Social Media Campaign ROI Calculator ($249 value) All of this packages in a physical product including all calls on CD, plus written call transcripts, handouts, worksheets and a resources section Plus I’m also getting these fantastic bonuses: Bonus #1 – Skywriting class with Lisa Cherney and Michele PW Bonus #2 – Wrap-up Q&A Call CD Bonus #3 – “Million Dollar Online Marketing Resources Rolodex”of the BEST low or no-cost email, blog and social media tools, solutions, information, software, and applications especially for solo-preneur or small businesses And I’m protected by your “Flight Safety” Guarantee Rest easy – your payment is processed on secure servers.

Ready for take-off? Piloting your business to greater heights in 2010 is just weeks away. It’s time for YOU to get on board!

To your success,

Karen www.SynchronicityMarketing.com Karen@HighAltitudeMarketingAcademy.com	Mande www.FreeSocialMediaHelp.com Mande@HighAltitudeMarketingAcademy.com

P.S. If you’ve ever struggled with creating and keeping up with email and social media marketing, we urge you to invest in this training. You’re going to end the overwhelm and stalling, make the critical mindset shift for getting your programs in flight, and better yet generate more revenue, clients, and visibility for your business. Best of all, you’ll do it with an easy-to-follow and implement system. Click here to get on board now.